Start using AdWords in three basic steps

Here's how you can get started with Google's online advertising program in three basic steps:

Create an account
Create your first ad
Activate your account

Step 1: Create an account

This takes just a couple of minutes. Visit https://adwords.google.com and click Start now. Enter an email address, choose a password, select a time zone and currency, and confirm your email. Now you’re ready to move to the next step: creating your first ad campaign.

Step 2: Create your first ad campaign

Once you create your account and confirm your email, we’ll take you directly to a page where you can put together your first ad. Here's your chance to be creative. You can choose where your ad appears, decide on a budget, write your ad, and pick some words or phrases (we call these keywords) that can make your ad show up next to the most appropriate content (your ad can appear next to Google’s search results or on our partner websites, for example).

Choose where your ad can appear: You can choose which websites, in which locations, and in which languages. If you don't feel ready to make these decisions right now, just select the default options.
Decide on a budget: Decide how much you're willing to pay each time someone clicks your ad, and set a maximum amount that you'd want to spend per day.
Write a short ad: Write a headline and short description. For example, if you run a bakery near Boston, you could write a headline like “Beantown Bakery,” with a description like “Warm muffins, scones, and pastries. Free local delivery.”
Pick keywords that can help your ad show in searches: Your ad can show up when people search Google using words you put in your ads. If people search “blueberry muffins near Boston,” for example, they could see your ad, with the headline and description above, plus your business contact information. Depending which options you choose, they could also see your ad on Google’s partner sites across the Internet. To start, pick a dozen or so keywords -- and remember that you can always edit or add to them later.